"Some misunderstand Design as a substrate of Art and/or craftsmanship, yet it encompasses much more.

The true essence of Design lies within the ability to solve a complex problem as cohesively, seamlessly, and as minimally as possible; given the constraints and/or circumstances."

"A primary goal and intention found in any discipline of Design is to communicate in some way, shape, or form; if not meeting this requirement, it is considered a failure."