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The Letlow Company (Redesigned)
The redesign for this company was long overdue. Finding a correlation between the geometry of the typeface and design/build concept was challenging; but I eventually found a successful solution that communicated the clients intent.
This is one of my personal business concepts, in which I was able to develop an entire brand Identity and marketing campaign.
The Opelika Observer (Redesigned)
After encountering the previous graphics for this newspaper, I knew it was time for an upgrade. I took it upon myself to redesign this company. The monocle was inspired by the idea of 'observation'.
This was a personal project and a fun challenge for me. I wanted to redesign the company and also develop and entire visual & brand identity.
Rae came to me after creating a new health and wellness center. She need a brand that would not just communicate but reflect her businesses goals for its clients.
Megan lives in rural Alabama and has a few acres of beautiful, private land with a small river that runs behind the property. She decided to promote a weekend camping retreat on Airbnb but wanted a logo to really sell the idea. That is when I stepped in...
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